LSA & PPC Resources

Stop Paying for Leads You Can't Win. Start Paying for Jobs.

Local Services Ads and Google Ads can be your most profitable lead source — or your biggest money pit. These guides help you tell the difference and fix what's broken.

LSA & PPC Guides

LSA & PPC Changes in 2026

What changed with Local Services Ads in 2026 and how to adapt your bidding strategy before your competitors do.

Read Guide

HVAC Google Ads vs. SEO

When to use Google Ads, when to invest in SEO, and how to balance both for maximum ROI at your revenue stage.

Read Comparison

Plumbing Google Ads Negative Keywords

The negative keyword list every plumbing company needs to stop wasting ad spend on irrelevant clicks.

Read Guide

LSA vs. Google Ads: Quick Reference

Local Services Ads (LSA)

  • Pay per lead, not per click
  • Google Guaranteed badge builds trust
  • Appears above all other ads
  • Limited control over targeting
  • Best for: high-volume, emergency services

Google Ads (PPC)

  • Pay per click, full budget control
  • Precise keyword and audience targeting
  • Custom ad copy and landing pages
  • Requires active management to be profitable
  • Best for: specific services, seasonal campaigns

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