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Sequoia GEO was not started by marketers who decided to focus on contractors. It was started by a contractor who spent 20 years figuring out what actually works, then built an agency to share that knowledge.
Aaron started his HVAC and plumbing company in Fresno, CA in 2003. Over the next 15 years, he scaled it to 130+ employees, earned 4x Inc. 5000 recognition as one of America's fastest-growing companies, and accumulated over 4,000 five-star Google reviews.
Along the way, he learned what works and what doesn't in contractor marketing. Not from a textbook. From running payroll, managing crews, and watching the phone ring or not ring based on marketing decisions.
He founded Sequoia GEO to give other contractors access to the same systems and strategies that built his business.
After selling his contracting business, Aaron started getting calls from other contractors asking for advice. They were spending money on marketing that wasn't working. They were getting burned by agencies that didn't understand the trades. They were invisible online while competitors were taking their customers.
The problem wasn't that these contractors didn't work hard. The problem was that most marketing agencies don't understand what it's like to run a service business. They don't know what a slow season looks like, what it costs to lose a job to a competitor, or how a single bad review can hurt a small operation.
Sequoia GEO was built to fix that. We specialize exclusively in home service and contracting businesses. We don't take on law firms, restaurants, or e-commerce. We focus on HVAC, plumbing, roofing, restoration, electrical, and related trades because that's where our expertise is deepest.
The name "Sequoia" reflects our philosophy. Sequoia trees grow slowly but become the largest living things on earth. We build marketing systems that compound over time, not quick tactics that fade after 90 days.
Aaron Husak starts HVAC/Plumbing company in Fresno, CA
Company survives the recession by doubling down on local marketing
First Inc. 5000 recognition for fastest-growing companies
Company grows to 130+ employees and 4,000+ five-star reviews
4x Inc. 5000 recognition achieved
Aaron begins consulting other contractors on marketing systems
Sequoia GEO founded to serve contractors nationwide
Expanded to GEO (Generative Engine Optimization) services
Serving contractors across the United States in 6+ trades
These aren't corporate values we put on a wall. They're the principles Aaron used to build his contracting business and the ones we use to run this agency.
Every decision we make is filtered through one question: would this actually help a contractor grow? We don't sell tactics. We build revenue systems.
You will always know what we are doing, why we are doing it, and what results it is producing. No black boxes, no vague reports, no excuses.
We don't care about impressions or followers. We care about calls, booked jobs, and revenue. That is what we measure and that is what we report.
Aaron built a business from 2 trucks to 130 employees. We understand payroll, seasonality, callbacks, and what it means to bet your livelihood on a marketing decision.
In the trades, a slow response loses the job. We move fast, communicate clearly, and don't make you wait weeks to see progress.
We don't want one-month clients. We want to be the agency you call when you're ready to double your business and trust to help you get there.
To help every contractor in America compete online the same way the big guys do, using the same strategies, systems, and technology, without needing a $50,000/month marketing budget.