Conversations and trade writing grounded in operator experience.
Published discussions and articles featuring Aaron Husak’s work in home services, local marketing, AI, and business operations. Every item links to the original publisher.
A Chat with Chat
Aaron Husak and ChatGPT explore AI search and marketing for local home service businesses.
Episode 2 · September 30, 2026 · 27 minutes
Same Prompt, Different HVAC Picks: What Our AI Search Test Revealed
A live look at Gemini recommendations, changing sources, and what repeated searches can tell a home service business.
Watch or listen to episode 2Podcasts about AI, local search, and running a home service business
This list includes public episodes only. A recorded interview is not listed until the publisher makes an episode available online.
Independent industry inclusion and published writing
These articles were published while Aaron led Balanced Comfort. They document the home-services operating experience behind Sequoia GEO’s current work.
View Aaron’s archived contributor profile at Contracting Business.
AI Search training, labeled for what it proves
Training supports professional development. It does not establish client results, recommendation gains, or platform authority.
Surfer Academy
AI Search Expert Certification
A public credential confirming completion of AI Search training. It is supporting education, not evidence of a client outcome.
Verify the credentialGoogle Business Profile workshop
Watch the existing workshop and website walkthroughs below. These demonstrate the approach, not an increase in AI recommendations.
Real Client Work
What a website rebuild actually looks like
KABAM Plumbing, real client in Sun City Center, Florida. Watch the original site walkthrough, then the rebuild and every decision behind it.
KABAM Plumbing: Auditing the Website Before the Rebuild
KABAM Plumbing: New Website Walkthrough After the Rebuild
How I Think
Free audit examples on real contractor sites
Public audit walkthroughs on contractor sites I am not engaged with. Watch how I think when I look at a site before you book your own free audit.
Daddario Roofing: GBP and Website Audit Walkthrough
Knox Roofing: Local SEO and Booking Quick Wins
Moriarty's Roofing: Conversion-Focused Web Optimization
More on YouTube @SequoiaGEO
Need an operator’s perspective on AI search or home-services marketing?
Aaron works directly with local and home service businesses on visibility, measurement, and customer acquisition.
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