Operator-Led Marketing for Home Service Contractors
More booked jobs on your calendar. Not more clicks, leads, and reports.
I built a home service company. 130 employees, a $17M exit, 4x Inc 5000. Now I lead every Sequoia engagement and remain your point of contact. I watch the whole pipeline: the ads, the phones, and the booking rate. Most agencies are accountable for their channel. I am accountable for the booked job.
Engagements start at $2,500/mo with a three-month initial term, then month to month.
15 minutes. No pitch deck. You work directly with me.
Want proof first? See client results
Prefer to call? (559) 521-3122- 4x Inc 5000
- 130+ employees built
- $17M+ revenue at exit
- 13 years in the field
- You work with me, not an account manager
Michael Bissett, owner of KABAM Plumbing, Sun City Center FL.
TL;DR
- Who we are: Sequoia GEO is an operator-led marketing agency for home service companies. Aaron Husak leads every engagement after spending 13 years building Balanced Comfort to $17M and 130+ employees (4x Inc 5000).
- Who we serve: HVAC, plumbing, roofing, and restoration contractors doing $2M to $15M in revenue with $5K to $30K per month in marketing spend.
- What we do: Connect every marketing dollar to a booked job. We optimize for cost per booked job, CSR booking rate, and revenue, not impressions or clicks. We integrate Google Ads, LSA, GBP, and ServiceTitan attribution into a single pipeline view.
- How we work: We verify the baseline, fix the first constraint, and measure qualified calls and jobs booked. Engagements start at $2,500 per month with a three-month initial term, then month to month.
Get more booked jobs from the marketing you already pay for.
Three fields. I review your marketing myself and call you with what I find. No pitch deck.
Real Results
Real businesses. Real outcomes.
Mel runs Mel’s BBQ. He had no website. He had a Google Business Profile, but it was tied to an old email he’d lost access to, so he couldn’t touch it, and he didn’t think any of it mattered.
We got him back control of his Google profile, built melsbbq.catering, and connected the two so people searching for catering find him and book. Now he’s booked out weeks ahead.
“Ever since my website was created, we’ve had tremendous success. We’ve done a lot of catering gigs, and we’ve got more coming up.”
Luma Exteriors
Premium exterior remodeling, Austin, TX
Their Google profile sat in a broad “remodeler” category, buried against every general contractor in the market. We moved them into a category that fits what they do best, siding and exteriors, where their customers are actually searching.
9 to 28
Five-star Google reviews. They did the work, we coached the ask.
Top 3
Across about 90% of their service area for siding searches.
Calls and website traffic are climbing right alongside it.
Read the full case studyThe Problem
Why are you generating 200 leads a month and still losing money?
You are losing money because your marketing agencies operate in silos, optimizing for vanity metrics like clicks and impressions rather than full-pipeline revenue. Marketing and sales are the same pipeline. If one end is leaking, it does not matter how much you pour in the other end.
Your agencies do not see the whole pipeline. They see their piece of it, they optimize their metrics, and they send you a report that shows growth while your revenue stays flat.
of the calls your marketing pays for never get booked.
Most home service companies I audit book fewer than half the calls they pay for. That gap is your CSR booking rate, and it lives between your marketing and your phones. No agency will tell you, because it’s “not their department.”
It is mine.
Siloed vendors
Your SEO company, PPC manager, and social team each optimize their own channel. Nobody owns the revenue outcome.
Vanity metrics
Impressions, clicks, "leads generated": metrics that look good in reports but don't tell you which jobs got booked.
No operator's eye
Agencies have never reviewed your appointment notes, listened to a CSR call, or watched a job close. So they can't see what's leaking.
You don't own your own marketing assets
Many contractors discover when they try to leave an agency that the website goes with them. Years of content, reviews, and SEO equity disappear with them.
4x Inc 5000
2020 to 2023
CA Contractor Licenses
Why This Works Differently
When you’ve sat in the dispatch chair, you see things differently.
Most contractors trust their marketing partner to take care of things. That trust is reasonable. The problem is that most marketing partners have never run payroll for 130 employees, watched a slow month threaten everything they built, or sat in a CSR training session wondering why booking rateswon’t move.
After 13 years building a home services company from startup to 4x Inc 5000, the one thing that separated growth years from flat years wasn’t the agency we hired. It was whether marketing, operations, and sales were connected or siloed.
That’s what Sequoia GEO is built around: the full picture. Not just your ad spend, but your booking rate, your average ticket, your appointment notes, your phones on Saturday morning. The things your current agencies aren’t looking at because it’s “not their department.”
“An agency sends you a leads report. An owner asks why revenue didn’t move.”
Balanced Comfort, Fresno CA • 130+ employees at peak • 4x Inc 5000 (2020 to 2023) • CSLB License #1027318 (C36 Plumbing, B General Building)
In the rooms where home services decisions get made
Joe Crisera
Home services industry leader
Tommy Mello
Founder, A1 Garage Door Service
Michelle Van Beek
Home services growth leader
As Featured On
Started in a 400 sq ft office in Fresno, CA. Grew to 130 employees, 4,000+ five-star reviews, and four consecutive Inc 5000 rankings before founding Sequoia GEO.
Find out what your marketing is actually producing.
15-minute call. No pitch deck. Just your numbers and what they mean.
Independent reviews
Read the reviews directly on Google.
Open Sequoia GEO’s public profile to see the current rating and every review at the source.
See Sequoia GEO Reviews on GoogleWhat We Do Differently
Your agency optimizes their metrics. Nobody optimizes your revenue.
Before touching your Google Ads, we look at the full picture: phones, booking rate, appointment notes, and where revenue is being left on the table before a lead ever turns into a job. We do this because it’s the only way to actually move revenue.
“You can generate 200 leads a month and still lose money if your techs are giving away work, your CSRs aren’t booking right, or your follow-up process is broken.”
That’s the difference between a marketing vendor and someone who’s run a company like yours.
Audit Checks
What we verify across the system before trusting the dashboard
Every finding must connect to an account record, call, form, booking, or search-platform result.
Lead volume was reported, but the invoice was not connected to booked-job results by trade.
Nonlead actions inflated the dashboard while booked-job outcomes remained unverified.
Including their main service page. Their SEO company billed monthly while Google literally couldn't see their most important content.
The Google Business Profile went dark after a web migration and the monthly reporting did not surface it.
Google Guaranteed leads were being sent to a line nobody answered. The campaign was live and billing. The agency never called the number to check.
A tech told a customer "if the hydrojet doesn't work, there's no charge." That's not how pricing works. That tech gave away a job. The marketing agency never saw it. We flagged it within 24 hours.
None of this required special tools. It required someone who reads your appointment notes, calls your phone number, and asks why revenue didn’t move.
Free Tool: Marketing Leak Calculator
Enter your monthly spend, inbound calls, and booking rate. See exactly how much revenue is leaking versus what the same budget could produce.
How it works
Not handed to an account manager. Led by an operator who’s been in your shoes.
I lead the work, review your calls, audit the numbers, and stay accountable to qualified leads and jobs booked.
The Marketing Baseline Review
I audit everything: your marketing spend and ROI by channel, your phone handling, your booking rate, your review velocity, your website conversion paths, your competitive position, and where revenue is leaking. You get a complete playbook, not a pitch deck.
Fix and Build
We fix what's broken first (wasted spend, misconfigured tracking, phone gaps), then build what's missing (proper attribution, conversion-optimized pages, review systems, local SEO). I lead the work and measure it against qualified leads and jobs booked, not vanity metrics.
Scale What Works
With clean data and a functioning pipeline, we scale. More budget to channels that produce profitable jobs. Less to channels that produce reports. Expansion into new service areas or markets when the numbers support it.
Is This a Fit?
Built for contractors doing $2M to $15M who are done cycling through agencies.
Every client gets the same depth of attention that produced four Inc 5000 rankings at Balanced Comfort.
This is for you if
- Spending $5K to $30K/month on marketing with revenue that isn't growing proportionally
- Can't answer "which channel produces our most profitable jobs" in 30 seconds
- Been through 2 to 3 agencies in the last few years and none of them moved the needle
- Want someone who understands your P&L, not just your click-through rate
- Doing $2M to $15M and need executive marketing leadership without the $300K salary
Not a fit
- Looking for the cheapest SEO package available
- Just need someone to "run your Google Ads"
- Not willing to share booking data, call recordings, and financials
- Want a vendor to check in with once a month, not someone embedded in your business
Free Workshop
Google Business Profile Optimization for Contractors
A full live session on GBP strategy for home service contractors. Specific tactics, real examples.
Real Client Work
What a website rebuild actually looks like
KABAM Plumbing, real client in Sun City Center, Florida. Watch the original site walkthrough, then the rebuild and every decision behind it.
KABAM Plumbing: Auditing the Website Before the Rebuild
KABAM Plumbing: New Website Walkthrough After the Rebuild
How I Think
Free audit examples on real contractor sites
Public audit walkthroughs on contractor sites I am not engaged with. Watch how I think when I look at a site before you book your own free audit.
Daddario Roofing: GBP and Website Audit Walkthrough
Knox Roofing: Local SEO and Booking Quick Wins
Moriarty's Roofing: Conversion-Focused Web Optimization
More on YouTube @SequoiaGEO
What We Do
Google Ads. ChatGPT Ads. SEO. LSAs. GBP. All tracked to qualified leads and jobs booked.
These aren’t standalone packages. They’re the channels managed as part of one acquisition system, each tracked back to calls answered, appointments booked, and jobs closed.
ChatGPT Ads Management
OpenAI opened self-serve ChatGPT advertising in beta in May 2026, and most marketers are still reading about it. We already operate in the channel: pixel installation, conversion tracking, ad copy, and full campaign management.
Our own ChatGPT ad campaign points at the site you’re reading right now.
Website Design & Development
Fast, conversion-optimized websites built for home service contractors. Not templates. Not page builders. Purpose-built to rank in local search, load in under two seconds, and turn visitors into booked calls.
The site you’re on right now is an example of what we build.
Google PPC Management
High-intent Google Ads campaigns built around contractor margins and seasonality. Every dollar tracked to booked jobs, not impressions.
Learn moreLocal SEO & AI Search Visibility
Rank where homeowners search, including in AI-powered results. Service pages, citations, and content that drives calls.
Learn moreGoogle LSA Management
Local Services Ads management with profile review, bidding, lead handling, eligible disputes, and booked-job attribution. We measure cost per valid and qualified lead instead of promising placement.
Learn moreGoogle Business Profile
Full GBP management: categories, posts, photos, Q&A, review response, and map pack optimization. Your most-seen listing, treated like it matters.
Learn moreBusiness Automation
AI-powered workflows for lead intake, follow-up, unsold estimates, and scheduling. Less manual work, more closed jobs.
Learn moreOperator-Led Marketing
Senior strategy and execution led directly by Aaron. One accountable operator across the channels, calls, and booking path.
Learn moreHVAC SEO & PPC
Seasonal campaigns built for the busy-season sprint and the shoulder-season grind. Fill your schedule when competitors go quiet.
Learn morePlumbing SEO & PPC
Emergency and scheduled plumbing leads. High-intent keywords, fast-loading pages, and GBP management that keeps you visible 24/7.
Learn moreRoofing SEO & PPC
Storm chasing, insurance jobs, and year-round lead gen. Specialized targeting for the full roofing job lifecycle.
Learn moreYou work with me, not an account manager.
Choose a time and talk directly with the operator who will lead the work.
What do you actually look at when you take over a contractor’s marketing?
I start with your P&L, your CSR booking rate, and your average ticket, then trace every dollar of marketing spend to a booked job. Most agencies hand you a report full of impressions and clicks. The channels matter, but only after we know the numbers behind them.
Your Google Business Profile and Local Visibility
I audit your GBP listing, your Map Pack position, and how many calls actually come from it. One client had a dead phone number in their LSA profile for three months. Their agency never noticed because they were tracking impressions, not answered calls. That is the kind of gap I close in the first week.
Your Ad Spend and What It Actually Produces
I connect your Google Ads and LSA accounts to your CRM so we can see cost per booked job, not cost per lead. A $45 lead that books at 80% is worth more than a $12 lead that books at 15%. Most agencies optimize for the $12 lead because it looks better on a report. I optimize for the one that puts a tech in a truck.
Your Reviews and Reputation Velocity
Reviews help customers evaluate a business, and Google says review count and positive ratings can help local ranking. Google does not publish a review-velocity weighting. I build compliant review request systems through your CRM, then measure response rate, rating, calls, and jobs booked instead of treating one review metric as the strategy.
Your Revenue Attribution (The Part Everyone Skips)
If you cannot tell me the cost per booked job for each marketing channel, you are guessing where to spend money. I wire call tracking into your dispatch system (ServiceTitan, Housecall Pro, or similar) so every dollar of ad spend connects to a real job. This is the single change that has the biggest impact on marketing ROI, and most agencies never do it because it requires access they do not ask for.
Why is your current contractor marketing failing to produce booked jobs?
Your marketing is failing to produce booked jobs because the channel is rarely the problem. The gap is almost always between your marketing, your phones, and your dispatch board. After auditing dozens of contractor marketing programs, the same four patterns show up.
You Measure Leads, Not Booked Jobs
Your agency sends a report showing 200 leads last month. Great. How many of those booked? How many showed up? What was the average ticket? If you cannot answer those questions by channel, you are spending blind. I had a client spending $14K/month on Google Ads. When we connected call tracking to ServiceTitan, we found 40% of their leads were going to voicemail during business hours.
Three Vendors, Nobody Owns the Outcome
Your SEO company says rankings are up. Your PPC manager says cost per click is down. Your web designer says traffic increased. Revenue is flat. Nobody owns the number that matters because each vendor optimizes their own silo. The companies that grow fastest have one person accountable for the full picture, from ad click to dispatched job.
Your Phones Are Leaking Revenue
A 35% CSR booking rate means you are losing more than half the leads you already paid for. I listen to call recordings, score booking performance, and build scripts that raise conversion rates. This is not a marketing problem on paper, but it is the fastest way to double your marketing ROI without spending another dollar on ads.
Your Past Customers Are Being Ignored
Your existing customer database is the highest-converting, lowest-cost marketing channel you have. Past customers book at 2-3x the rate of new leads and spend more per visit. Most contractors have thousands of past customers sitting in their CRM with zero outreach. A seasonal email campaign to that list costs almost nothing and consistently produces the best ROI of any channel I manage.
Client Results
What contractors say after 90 days.
“Sequoia GEO completely transformed our Google Business Profile and helped us stand out in a competitive market. We went from invisible to the first call customers make.”
“From our website to SEO to call volume, the results were real and measurable. Not reports that look good. Actual jobs booked.”
“Their home service marketing ability is elite level. They understand the contractor space in a way that no agency I’ve worked with ever has.”
They started with one call. Most never left.
No pitch deck. Just your numbers reviewed by someone who's been in your seat.
The Offer
What happens in the first 30 days. Evidence before expansion.
The first 30 days establish the baseline, correct the first approved constraint, and document what changed. The work continues through the three-month initial term so we can measure whether the fix produced the intended result.
Most clients find more value in the first 30 days than they expected, because most of them didn’t know what was leaking until we showed them.
Full account access
We get into everything: Google Ads, LSA, Analytics, GBP, Meta, call tracking, your CRM. Not a surface-level review. The full picture.
Complete audit with real findings
Every channel audited against the outcomes that matter: qualified leads, jobs booked, and the cost of each one.
Recommendations with expected impact
You get a prioritized playbook: here's what's broken, here's what it's costing you, here's what we fix first and why.
Approved changes go live
Nothing changes without your sign-off. But once you approve, the fixes happen in week two, not month three.
Month two priorities are set
The first month ends with an evidence-backed priority list for the rest of the initial term, not another report that sits unread.
What you have after the first 30 days:
A complete audit of every marketing channel, specific findings tied to revenue impact, a prioritized recommendations playbook, and approved fixes already live. That alone is worth the conversation.
Common Questions
No fluff. Just answers.
The questions contractors actually ask when they’re deciding whether this is right for their business.
PPC and Local Service Ads can start generating calls within 2 to 4 weeks once campaigns are launched and optimized. SEO is a longer play: expect meaningful organic growth within 3 to 6 months, with compounding returns over time. We typically recommend running both in parallel so you get immediate leads while building long-term visibility.
Both, but the primary KPI is booked jobs. A cheap lead that doesn't convert is worthless. We optimize the entire funnel: from the ad click to the phone call to the booked appointment, so you're getting quality leads that actually turn into revenue.
Absolutely. We build high-intent keyword clusters around emergency searches like "emergency plumber near me" or "AC repair now." These searches have the highest conversion rates, and we know exactly how to target them because we've lived those 2 AM emergency calls from the dispatch side.
Yes. Full GBP optimization: categories, services, photos, posts, Q&A, and review response strategy. Your Google Business Profile is often the first impression potential customers get, and we treat it like the revenue asset it is.
Always. Everything is built inside your own accounts: Google Ads, Meta, Google Business Profile, analytics. You own all the data, all the campaigns, and all the history. If we ever part ways, everything stays with you. No hostage situations, ever.
Core expertise is in HVAC, plumbing, roofing, and restoration services. That said, the strategies apply across home services: we understand the unique dynamics of emergency work, seasonal demand, and local competition that all contractor trades share.
Not ready for a call? See how much revenue you're leaving on the table.
Enter your spend, calls, and booking rate. Takes 60 seconds.
Get Started
Find out where your revenue is leaking.
Tell me what you are seeing before we talk. I review the marketing and booking path myself, separate the evidence from the assumptions, and tell you whether I can help.
Evidence before recommendations
I review the marketing and booking path before the call
No pitch deck
A real conversation about the constraint you are seeing
Clear engagement terms
Three months initially, then month to month
Free Guide: Google Local Service Ads
11 pages covering setup, lead management, credits, reviews, and the daily checklist contractors actually use. The same guide that gets people banned from the comment section.