🍪 We Value Your Privacy
We use cookies and similar technologies to improve your browsing experience, analyze website traffic, and personalize content. This includes:
- Essential cookies: Required for the website to function properly
- Analytics cookies: Help us understand how visitors use our site (Google Analytics 4, Google Tag Manager)
- Marketing cookies: Allow us to show you relevant ads and measure campaign effectiveness (Facebook Pixel)
By clicking "Accept All Cookies," you consent to the use of all cookies. You can manage your preferences or decline non-essential cookies. For more information, read our Privacy Policy.
Your Marketing Agency
Sees Half the Picture.
They see clicks, impressions, and leads. I see your booking rate, your average ticket, why your phones aren't getting answered on Saturdays, and why $7,000 a month in leads is producing $475 in revenue.
13 years operating a home services company to 130+ employees and 4x Inc. 5000. Now I bring that operator's eye to 10 companies at a time.
The Gap Between What Your Agency Reports and What's Actually Happening
Most agencies optimize for the metrics they can control. I look at the ones that actually determine whether your business grows.
What Your Agency Reports
- Impressions up 34% this month
- Cost per click down to $18.40
- 16,962 conversions tracked in Google Ads
- Website traffic increased 22%
- 62 leads generated
- GBP views up month over month
What I Look At
- Booking rate: how many leads actually become jobs
- Average ticket by channel and job type
- Phone answer rate on Saturdays and after 5pm
- Revenue per lead, not just lead count
- Which of those 62 leads were real booked jobs
- Whether your GBP was actually online all month
What I Find in 48 Hours That Your Agency Missed for Months
Midwest HVAC and Plumbing company. Spending $7,783/mo on Angi. Spending on Google Ads. Agency sending monthly reports showing strong performance.
$7,783/mo generating $475/mo in revenue
Negative 94% ROI. Had been running for 8 months.
16,962 "conversions" tracked. 22 real booked jobs.
3 of 5 conversion goals were misconfigured. The agency was optimizing for phantom data.
265 pages not indexed by Google
Including the main plumbing service page. Invisible to search.
GBP offline for an entire month
Went down during a website migration. No one noticed. No one fixed it.
131 new customer calls out of 4,009 total
96.7% of calls were repeat customers, vendors, or spam. Agency was counting all calls as leads.
Sitemap redirecting to staging server
Google was being sent to a password-protected staging environment. Had been that way for months.
The agency was sending monthly reports showing "strong performance."
None of these issues were in any report. This is what an operator's audit looks like versus a marketing agency's report.
Get Your AuditNot an Agency. Not a Consultant. Your Growth Operator.
Agencies manage campaigns. Consultants give advice. I operate your marketing the same way I operated my own company: with full accountability to revenue, not reports.
Full Picture Audit
- Every dollar of marketing spend
- Phone handling and booking rate
- Review velocity and GBP health
- Competitive position by zip code
- Conversion tracking accuracy
Fix and Build
- Kill the spend that isn't working
- Fix tracking so data is real
- Build the pages Google needs to see
- Tighten phone and booking process
- Get GBP and LSA working correctly
Scale What Works
- Double down on profitable channels
- Expand to adjacent zip codes
- Build review and referral velocity
- Seasonal campaign planning
- Monthly operator-level reporting
I'm Not a Marketer Who Learned About Contractors. I'm a Contractor Who Mastered Marketing.
I built a home services company from 1 to 130+ employees over 13 years. We earned Inc. 5000 recognition four consecutive years (peak ranking #511), became a Great Place to Work three times, and accumulated 4,000+ five-star reviews.
I hold multiple California contractor licenses: B General, C-20 HVAC, C-36 Plumbing, C-2 Insulation. I've dealt with 2 AM emergency calls, seasonal cash flow swings, and the exact marketing problems you're dealing with right now.
"I've been where you are. I know what works because I've done it myself."
This Is For Operators, Not Shoppers
I work with a small number of companies at a time. This is who I can actually help.
This Is For You If...
- You're spending $5K to $20K/mo on marketing with flat revenue
- You can't tell which channel is actually most profitable
- You've had 2 or 3 agencies that didn't move the needle
- You're doing $2M to $15M and ready to scale
- You're willing to share financials so we can measure what matters
- You want someone accountable to revenue, not just activity
This Is NOT For You If...
- You want the cheapest SEO option available
- You just need someone to run ads without strategy
- You're not willing to share revenue and booking data
- You want a vendor, not a growth partner
- You're looking for a quick fix rather than a real system
If the left column sounds like you, let's talk.
What Operators Say
From contractors and business owners who've worked with us
"Sequoia Geo is a great company to partner with to improve your google business profile. Their team understands how to maximize your profile to improve search results which helped to increase business leads. I reached out to them since they specialize in home-service marketing. I would highly recommend their services."
"We hired Sequoia GEO to help us with our new website, social media, and SEO, and we couldn't be happier with the results. Our new website is by far better than our old one. The site includes well-structured content, underlying customer reviews, and a blog page that adds real value. Sequoia GEO was knowledgeable, responsive, and easy to work with throughout the entire process."
"Aaron provides an elite level of home service marketing. His ability to consult and execute is above all. We highly recommend him and his team."
Hear It From Aaron Directly
Why I started Sequoia GEO and what makes this different
Schedule a Strategy Call
30 minutes. I'll tell you exactly what I'd look at first in your business and whether I can help.
Get a personalized strategy session with Aaron Husak
What We'll Cover:
- ✓Review your current Google Business Profile and local rankings
- ✓Identify quick wins for your contractor marketing
- ✓Discuss your goals and create a custom growth plan
- ✓Q&A about SEO, PPC, and LSAs for your trade
No pressure, no obligation. Just actionable advice for your business.
Common Questions
Let's Talk
Send your info and I'll reach out to schedule a call. No pitch decks, no sales process. Just a direct conversation about your business.