If You’re Already Thinking About Leaving, Here’s What the Switch Actually Looks Like
Most contractors stay too long. They’ve already spent the money, they’re not sure what they own, and they worry about losing rankings or starting over. This page is for you if you’re done waiting for things to change.
Sound Familiar?
Contractors across every trade are sharing the same story. If any of these hit close to home, you’re not alone and you’re not stuck.
You're on your third account rep
Every time you finally get someone up to speed, they're gone. New face, same promises, same results. You spend more time onboarding their team than running your business.
Meetings happen. Results don't.
Monthly calls, quarterly reviews, new strategies. Nothing changes in the market. The dashboard looks different but the phone rings the same.
You've spent a lot and can't point to what it bought
Thousands a month, sometimes six figures over two years. When you ask what it produced, you get reports full of impressions and sessions. Not booked jobs.
The contract feels like the real product
Credits get offered when you push back. Then they disappear the moment you decide to leave. The contract isn't protecting them from liability. It's protecting them from accountability.
You're not sure what you even own
Is the website yours? Who controls your Google Business Profile? If you left tomorrow, what would you be starting over from scratch?
When things go wrong, it's not their problem
Performance issues get blamed on the market, the algorithm, or your CSR. Accountability stops at the invoice.
First Thing: Find Out What You Actually Own
Before you make any move, run through this checklist. The answers tell you how clean your exit is and what we’d need to recover before we can operate.
Google Business Profile
You should be listed as Primary Owner, not the agency
Google Ads account
Should be under your MCC with full admin access
Local Services Ads profile
Login credentials should be yours, not theirs
Website domain
Your name on the registrar, not theirs
Website hosting
You should be able to transfer or point DNS without their help
Analytics & Search Console
Full access, not read-only sharing
Social media accounts
You are the admin, they are a manager at most
Review platform logins
GBP, Yelp, BBB — you own the credentials
If you’re missing access to any of these, that’s the first thing we fix. We’ll do this audit with you for free.
Why Contractors Stay Too Long
Sunk cost
You’ve already spent tens of thousands. Leaving feels like admitting it was wasted. But every month you stay is more money on the same outcome.
Fear of losing rankings
Agencies know this fear and use it. Your organic rankings live on your domain and in your GBP. They don’t disappear because you changed agencies.
Not sure what to move to
If you’ve been burned once, it’s hard to trust again. The difference is knowing what questions to ask before you sign anything.
What the Transition Actually Looks Like
No downtime. No starting over. Three weeks to fully operational.
Audit and access recovery
- Full audit of what you own vs. what they control
- Recover ownership of GBP, Ads accounts, and Search Console
- Website backup and transfer if needed
- Baseline performance snapshot across all channels
Clean slate setup
- GBP optimization and photo refresh
- Google Ads account restructure if taking over existing campaigns
- LSA profile review and dispute backlog cleared
- Tracking setup: call tracking, form tracking, GA4 audit
Active and reporting
- Campaigns live and optimized
- First real reporting call: booked jobs, cost per lead, cost per booked job
- SEO baseline set with 90-day roadmap
- You know exactly what is happening and why
What We Do Differently
Not a pitch. The specific things that are different about how we operate.
No contracts
Month-to-month only. If we’re not producing results, you should be able to leave. We don’t believe in holding clients who aren’t happy.
You own everything
Your domain, your ad accounts, your GBP, your website. From day one. If you ever leave us, you walk out with everything intact.
You work with Aaron directly
Not an account rep. Not a junior strategist. Aaron ran an HVAC company for 13 years and is a 4x Inc 5000 honoree. He understands what a real lead and a booked job are worth.
Reporting that means something
We report on booked jobs and cost per job, not impressions and traffic. If we can’t connect the marketing to revenue, that’s on us to fix.
No black-box systems
You can see every campaign, every keyword, every ad. We explain what we’re doing and why. You’re never dependent on us to understand your own marketing.
Performance accountability
We set targets upfront. If we’re not hitting them, we tell you and we have a plan. We don’t blame the market and wait for you to give up.
Why This Matters Coming From Us
Aaron Husak ran Balanced Comfort, an HVAC and plumbing company in Fresno, CA, for 13 years. He hired marketing agencies. He got burned by them. He built his own systems, scaled to the Inc 5000 four years in a row (2020–2023), and eventually sold. Sequoia GEO exists because the marketing industry treats home service contractors as revenue, not as operators building real businesses. We know the difference.
Questions You Probably Have
Will I lose my Google rankings if I switch?
Your rankings live on your domain and in your Google Business Profile, not inside your agency's account. If they built your website on their infrastructure and you don't own the domain, that's a real risk worth auditing before you leave. If you own your domain and hosting, switching agencies does not affect your organic rankings.
What happens to my Google Ads history if I switch?
Ad history lives inside the account, not the agency. If your campaigns are running inside an account you own (under your MCC), all campaign history transfers with you. If they run your ads inside their own account, you lose that history. This is one of the most common ways contractors get locked in without realizing it.
Do I have to wait for my contract to expire?
That depends on your contract terms. Some agencies will release you for cause if you can document performance failures. Others have buyout clauses. Some simply ignore the contract when you push hard enough. We can help you understand what you're actually dealing with before you make any moves.
Do you require a contract?
No. We work month-to-month. If we're not producing, you should be able to leave. That's how it should work for every agency.
How fast can you take over my accounts?
Access recovery and audit can happen in the first week. Depending on what shape things are in, we're typically running full operations within 10 to 14 days of getting started.
What if my current agency built my website and I'm not sure who owns it?
This is more common than it should be. We start by checking domain registration, hosting account ownership, and whether there are any platform lock-ins like proprietary CMS systems. In most cases we can migrate you. In some cases you'll need a rebuild. Either way, we'll tell you exactly what you're dealing with before you commit to anything.
Will my Local Services Ads be impacted?
LSA profiles are tied to the business, not the agency. As long as you have login access to your LSA account, there is no disruption when switching management. If your agency has locked you out of your own LSA profile, that's a serious problem we've dealt with before and can help resolve.
How is this different from just switching to another big agency?
Most contractors who leave one big agency end up at another one and repeat the same cycle. The difference with us is that you work directly with Aaron, not a rotating cast of account reps. Aaron ran an HVAC company for 13 years and is a 4x Inc 5000 honoree. He understands what a booked job is worth, what a real lead looks like, and what your overhead actually means. You get someone who's operated a trade business, not someone who read a case study about one.
Not Sure What You Own? Start There.
We’ll do a free audit of your accounts, access, and current setup. No pitch at the end. Just a clear picture of what you’re working with and what a clean transition would look like.
Month-to-month. No contracts. You own everything from day one.