Sequoia GEO helps local and home service businesses correct public contradictions, strengthen useful evidence, and measure how they appear across search and AI-assisted answers. GEO is the industry label. AI SEO is the work buyers recognize. The foundation is still credible SEO, not a separate set of secret ranking tricks.
See AI SEO pricing and scopeAI Search by trade
The SEO foundation is shared. The questions, public evidence, service details, and qualification rules differ by trade.
Plumbing
AI SEO for plumbing companies
Entity consistency, service-area clarity, first-hand plumbing expertise, and separate measurement of citations, recommendations, and qualified inquiries.
Restoration
AI SEO for restoration companies
Emergency-service clarity across water, fire, and mold work, with public-source reconciliation and a controlled recommendation baseline.
HVAC
AI SEO for HVAC companies
Service, equipment, seasonality, and geography made easier to retrieve and verify across conventional and AI-assisted search.
Roofing
AI SEO for roofing companies
Repair, replacement, storm, insurance, and credential information organized so search systems can distinguish what is true.
AI SEO by market
Sequoia is based in Fresno and works with companies nationally. These pages do not manufacture local offices. They show how the same evidence standard changes when the business identity, service area, credentials, and official sources change by market.
CA
Sequoia's home market, used to show how local identity, licensing, services, and public evidence can be reconciled before recommendation claims are made.
View the market methodCO
A credential and service-area test built around official regional contractor records and locally framed home-service questions.
View the market methodID
A service and entity consistency test using Idaho's official occupational and professional license sources where they apply.
View the market methodTN
A cross-state service-area test that distinguishes Tennessee and Georgia credentials, entities, and operating claims.
View the market methodNV
A service-area and license-identity test built around Reno, Sparks, surrounding coverage, and Nevada's official contractor records.
View the market methodThese market hubs are the first city layer. A city-and-trade page is created only when verified query demand and observed answer behavior justify a separate page.
Inspect the evidence
Sequoia publishes the boundaries around its AI Search work. You can inspect a named assessment example, the measurement definitions, the broader proof rules, and the data safeguards before sharing account access.
What testimonials prove
Sequoia’s existing testimonials describe the broader client experience and marketing work. They are not presented as proof that AI recommendations increased.
Review client work and testimonialsNamed assessment example
A permissioned, dated public-surface assessment showing the evidence conflicts found before implementation. It does not claim a change in AI recommendations or business results.
Open the sourcePublic measurement standard
See how Sequoia separates citations, mentions, recommendations, referral visits, inquiries, qualified leads, and jobs booked.
Open the sourceClaim control
The rules used to establish a baseline, classify evidence, document corrections, verify implementation, and limit causal claims.
Open the sourceData handling
What Sequoia will and will not place into AI tools, how account data is handled, and where human review remains required.
Open the sourceObserved in Sequoia’s own accounts
These are dated visibility measures for sequoiageo.com. They are not vendor recommendations, inquiries, qualified leads, or jobs booked.
2,950
Across 39 pages in the Search Console Generative AI report for sc-domain:sequoiageo.com, July 22 through August 18, 2026. Read in account on August 20, 2026.
64
Across six cited pages in Bing Webmaster Tools AI Performance for https://www.sequoiageo.com/, July 20 through August 18, 2026. Read in account on August 20, 2026.
The leading pages were primarily agency comparisons, original statistics, and focused service pages. That makes those formats worth studying. It does not establish that the format caused a recommendation or a lead.
The work
The scope follows the verified constraint. It does not begin with a generic content quota.
Confirm that important pages can be crawled, indexed, internally discovered, and read in textual form. For ChatGPT Search, this includes checking that OAI-SearchBot is not unintentionally blocked.
Reconcile names, services, locations, profiles, licensing records, contact information, and structured data so owned and independent sources are not describing different businesses.
Publish useful comparisons, original statistics, methods, field observations, and named case studies only when the source and permission support the claim.
Improve legitimate profiles and pursue relevant association, partner, podcast, directory, and editorial coverage. Third-party mentions are earned, not planted.
Answer the buyer's question clearly, show who did the work, define what happens next, and preserve a usable path from an AI referral or search visit to an inquiry.
Track prompt observations, cited pages, referrals, inquiries, qualified leads, and jobs booked without converting one stage into another for a better-looking report.
Built by Sequoia, included in the work
Sequoia uses a controlled evidence process to connect dated observations to public contradictions, content gaps, conversion problems, and measurement work we can actually change.
The current release uses manual observation and lead attribution. Automated OpenAI query and source collection remains pilot-only until its first live observation is validated. The system is included in AI SEO engagements, with no separate collector subscription or AI surcharge.
See the evidence methodologyWe preserve the question set and date later additions so a favorable answer cannot quietly replace the baseline.
Manual observations preserve visible citations today. Provider-returned queries and source telemetry will remain pilot evidence until the automated collector passes live validation.
A name match or citation is not automatically called a recommendation. Each stage has its own evidence rule.
Visibility remains a leading indicator until tracking supports an inquiry, a qualified lead, or a job booked.
GEO and SEO
Google says the same foundational SEO practices apply to AI Overviews and AI Mode. Pages need to be crawlable, indexed, useful, internally discoverable, and eligible to appear with a snippet. Google also says no special schema is required for those features.
That guidance is specific to Google. OpenAI separately documents OAI-SearchBot access for ChatGPT Search and the use of utm_source=chatgpt.com on referral links. Neither company publishes a formula that lets an agency guarantee a recommendation.
Structured data still has a supporting role when it matches visible content. It can reduce ambiguity and help search features interpret a page, but it should not be sold as an AI recommendation switch.
The measurement ladder
Sequoia publishes the definitions before reporting the outcome. That prevents a proxy metric from quietly becoming a customer result.
The business appears anywhere in the answer.
The answer presents the business as a plausible provider to hire.
The business is first or the clearest provider recommendation.
A URL is used as a source, whether or not the business is recommended.
A captured session arrives from an identified AI source.
A real person contacts the business about a possible need.
A real business, addressable need, and decision-maker response or meeting are established.
The business confirms a booked job under its normal operating definition.
Operator led
Aaron Husak spent 13 years building and running a home service company, in an industry career that began in 2006, before founding Sequoia GEO. He leads the strategy, joins the working meetings, reviews the evidence, and remains accountable for the decisions. Specialized implementation support may be added, but the strategic relationship is not handed off.
13 yrs
owner and operator
4x
Inc 5000
90 days
initial term
Direct
access to Aaron
Common questions
AI SEO is the work of making a business and its evidence understandable, retrievable, and useful across traditional search and AI-assisted answers. The foundation remains normal SEO: crawlable pages, helpful content, accurate public information, internal links, and measurement.
GEO, or generative engine optimization, is a label for the part of SEO concerned with generative answers. It adds recommendation and citation observation to the measurement plan, but it is not a separate ranking system and it does not replace technical SEO, local search, or useful content.
Google says no special schema or additional technical requirement is needed for its AI Overviews or AI Mode. Structured data can still reduce ambiguity when it accurately matches the visible page, but markup does not guarantee a citation, recommendation, or ranking.
Sequoia built its own AI Search Evidence System for the work. The current release uses dated manual question panels, public-source reconciliation, lead attribution, and separate stages for citations, mentions, recommendations, referral visits, inquiries, qualified leads, and jobs booked. An automated OpenAI query and source collector remains pilot-only until its first live observation is validated. The system is included in AI SEO engagements, not added as a separate software fee.
No. AI answers vary by platform, prompt, location, account state, model, and date. Sequoia can document the baseline, correct verifiable problems, and measure repeated observations, but no agency controls whether an assistant recommends a business.
Technical corrections can be verified after deployment. Recommendation visibility is more variable, so Sequoia compares repeated observations over 60 to 90 days after material indexing changes instead of treating one favorable answer as proof.
Compare assessment scope, published evidence, measurement rules, and engagement terms before choosing a provider. Our guide discloses that Sequoia GEO is one of the providers discussed and does not present the list as an independent ranking.
Read the home-service AI SEO agency comparison guideStart with a hand-reviewed public-surface assessment. It documents what can be verified, what remains uncertain, and which correction should come first.