Research & Data
Google Local Services Ads Statistics 2026
22+ sourced statistics on Google LSA performance: cost per lead by trade, booking rates vs. other platforms, dispute recovery rates, the impact of response time, and contractor adoption trends.
Sources: Blue Grid Media, The Media Captain, Coalmarch, MarketingCode.com. Last updated April 2026.
LSA Conversion Rates vs. Other Lead Platforms
How Google Local Services Ads compare to Angi, Thumbtack, and standard Google Ads on booking rate and cost per job.
- 1
LSA leads convert to booked jobs at an average rate of 31% on answered calls. Top-performing contractors hit 40%+.
Source: Blue Grid Media, 50 Google LSA Statistics 2026
- 2
LSA's 31% booking rate compares to 18% on Thumbtack and 12% on Angi — making Google LSA the highest-converting paid lead platform for home services.
Source: Blue Grid Media, LSA vs. HomeAdvisor comparison, 2025/2026
- 3
The average cost per booked job via LSA is $168, compared to $250 on Thumbtack and $542 on Angi.
Source: Blue Grid Media, 50 LSA Statistics 2026
- 4
29% of consumers prefer clicking LSA ads over other search results. Only 11% prefer traditional Google Search Ads.
Source: The Media Captain, Google Local Service Ad Statistics, 2024/2025
- 5
Consumer preference by result type: Google Maps (41%), Local Services Ads (28%), organic results, then traditional PPC ads last.
Source: The Media Captain, Google Local Service Ad Statistics
- 6
The average ROAS (Return on Ad Spend) for optimized LSA accounts is approximately 4x.
Source: Blue Grid Media, 50 LSA Statistics 2026
- 7
70% to 80% of all LSA phone calls go to the top 3 LSA positions — making top-3 ranking the single most important factor in LSA performance.
Source: Blue Grid Media, 2025/2026
LSA Cost Per Lead by Trade (2026)
Lead cost varies significantly by industry, market, and account quality. These are current 2026 benchmarks.
| Trade | Cost Per Lead Range | Average |
|---|---|---|
| Water Damage / Restoration | $80–$180 | ~$130 |
| HVAC | $45–$110 | ~$80 |
| Roofing | $60–$130 | ~$95 |
| Plumbing | $35–$85 | ~$69 |
| Electrical | $30–$70 | ~$50 |
| Landscaping | $20–$55 | ~$37 |
| House Cleaning | $12–$30 | ~$21 |
Source: Blue Grid Media, 50 LSA Statistics 2026; The Media Captain LSA Cost Per Lead Data, based on 100+ client accounts.
- 8
Response time dramatically affects LSA booking rate: contractors responding within 1 hour book 31% of leads; 1–4 hour response books 27%; 24+ hour response books only 15%.
Source: Blue Grid Media, 50 LSA Statistics 2026
- 9
During heat waves and cold snaps, HVAC contractors on LSA receive 3x to 4x more leads than baseline — the platform amplifies seasonal demand surges.
Source: Blue Grid Media, HVAC LSA Cost Per Lead benchmarks, 2026
LSA Lead Quality, Dispute Rates, and Credit Recovery
The data on what percentage of LSA leads are actually worth paying for — and how much you can recover through disputes.
- 10
Approximately 45% of all LSA leads are unbookable — spam calls, wrong numbers, out-of-area calls, or duplicates that still trigger a charge without active dispute management.
Source: Blue Grid Media, 50 LSA Statistics 2026
- 11
Contractors who dispute leads promptly (within 30 days), provide accurate call notes, and select the correct dispute reason recover credits on 45% to 60% of properly documented disputes.
Source: Blue Grid Media, 2025/2026
- 12
Businesses typically recover 6–7% of their total LSA spend back in credits for unqualified leads — without active dispute management, that money is permanently lost.
Source: The Media Captain, Google LSA Statistics, based on 100+ client account analysis
- 13
Businesses that maintain a dispute rate below 10% and a credit rate below 5% have leads being counted fairly — meaning their stated cost per lead reflects real cost per lead.
Source: Blue Grid Media, How Much Does Google LSA Cost, 2026
- 14
A fully optimized LSA profile generates 28% more leads at 15% lower cost per lead versus an incomplete or unoptimized profile.
Source: Blue Grid Media, 50 LSA Statistics 2026
LSA Adoption and Platform Facts
How widespread LSA has become and what that means for contractors still on the sidelines.
- 15
LSA contractor adoption surged from approximately 28% of contractors in 2022 to an estimated 70% by late 2025. Rapid adoption has driven up lead costs and increased competition on the platform.
Source: MarketingCode.com, 2025/2026
- 16
LSA is available across all 50 U.S. states and covers more than 70 home service categories.
Source: Blue Grid Media, 50 LSA Statistics 2026
- 17
LSA ads appear above both Google Search Ads and all organic results — giving verified contractors the highest-visibility position on the search results page.
Source: Blue Grid Media, industry consensus, 2025/2026
- 18
More than 90% of LSA leads arrive via phone call rather than form submission.
Source: The Media Captain, based on 100+ client account analysis
- 19
Clients running both LSA and traditional PPC allocate their budgets approximately 60% to LSA and 40% to PPC — reflecting LSA's stronger ROI per dollar spent.
Source: The Media Captain, Google LSA Statistics
- 20
Google replaced the Google Guaranteed and Google Screened badges with a unified "Google Verified" badge in October 2025. The money-back guarantee was discontinued effective November 7, 2025.
Source: Google / Coalmarch Marketing, LSA Updates 2025
- 21
All LSA providers must still pass a background check to display the Google Verified badge — this verification requirement remains the core trust signal for consumers even without the guarantee.
Source: Blue Grid Media, Google Guaranteed for Contractors Guide, 2026
- 22
Clients running both LSA and traditional Google Ads generate 23% more total lead volume than clients running either channel alone.
Source: Blue Grid Media, 50 LSA Statistics 2026
Related: LSA and Local Marketing Resources
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