About Us - Sequoia GEO
Meet the Founder: Built by a Contractor, For Contractors
Aaron Husak is not your typical agency owner. He spent 20+ years in the trenches of the home service industry—building businesses, owning the P&L, and scaling field operations before ever launching a marketing campaign.
In 2012, Aaron founded Balanced Comfort in Fresno, CA. He grew the company from a single truck to a peak of 130+ employees, earning a spot on the Inc. 5000 list for four consecutive years and achieving Great Place to Work® certification three times.
Unlike generalist marketers who guess at what drives leads, Aaron holds active California contractor licenses. He understands the difference between a "click" and a "booked job" because he has lived it.
Credentials & Licenses:
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General Building Contractor: License Class B
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HVAC Contractor: License Class C-20
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Plumbing Contractor: License Class C-36
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Insulation Contractor: License Class C-2
Today, Aaron leads Sequoia Geo, translating two decades of field experience into high-intent SEO and PPC strategies that help Plumbers, HVAC techs, and Roofers win their local markets.
Why contractors choose us
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Built by a contractor-operator: We know capacity, dispatch, and revenue seasonality—not just keywords.
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Proven scaling playbooks: From review velocity to micro-ZIP targeting, we deploy the same levers used to grow a multi-trade company to 100+ staff.
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California focus: We serve roofing, HVAC, plumbing, and restoration companies across the state with localized strategies that match weather, utility programs, and licensing standards.
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Transparent KPIs: Weekly scorecards and call-scoring tie marketing to booked work—so you can see quality improve as spend gets smarter.
What we do
Local SEO
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Google Business Profile buildout, review velocity systems, and city/service pages that win the Map Pack.
Google Ads (PPC)
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Exact/Phrase ad groups for high-intent searches, negative-keyword packs to block “DIY/parts/jobs,” and landing pages that convert.
Local Services Ads (LSAs)
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Category setup, budget pacing, day-parting for weather spikes, after-hours routing, and dispute credit workflows.
Measurement & feedback loop
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Call tracking, call scoring, and ZIP-level bid rules that shift budget into neighborhoods where you actually close.
Founder, Aaron Husak
Operator & growth leader. Before Sequoia GEO, Aaron:
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Scaled Balanced Comfort from 1 to 130+ employees across HVAC, Plumbing, Restoration & Weatherization, while earning Inc. 5000 (3×) and Great Place to Work® (3×).
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Built inside/outside sales, dashboards, and marketing systems (PPC, LSA, SEO, review generation).
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Sold $3M+/yr as an in-home HVAC consultant at Lee’s Air.
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Trained 150+ contractors and veterans as a BPI Technical Trainer/Proctor.
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Served on the Board of Solar Maintenance Pros dba Solar Negotiators (marketing strategy and brand positioning).
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B.S., Business Finance (CSU Long Beach).
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Licenses: B, C-2, C-20, C-36 (California).
How we work (45-day growth sprint)
A focused engagement that aligns SEO, PPC, LSAs, and follow-up so the right customers find—and choose—you.
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Week 1: Intent & micro-ZIP map; tracking and call recording dial-in.
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Week 2: Landing & analytics tune-up; review-ask automation.
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Weeks 3–4: PPC/LSA relaunch, negatives/extensions, day-parting.
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Weeks 5–6: Review burst & ZIP-level bid rules; expand winning terms.
Typical 45-day outcomes (ranges, not guarantees):
Booked-Job Rate +4–8 pts, Revenue/Lead +12–25%, Junk leads −25–40% (assuming timely follow-up and form/call SLAs).
Values we run on
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Service over spin: Real numbers beat shiny dashboards.
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Speed to lead: Under a minute matters.
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Neighborhood focus: Spend where crews win.
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Teach the playbook: We document, train, and leave systems better than we found them.
Community & leadership
We’re proud to grow with Central Valley businesses and serve as operators, advisors, and employers in Fresno and beyond—bringing the same people-first mindset to client work and community programs.
What does GEO stand for?
GEO stands for Generative Engine Optimization, similar to SEO or Search Engine Optimization. GEO is the optimization of your website and content for searches on AI platforms like ChatGPT.
Check out the difference between a General Marketing Agency vs Contractor Specialist