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Contractor Playbooks

1

Roofing SEO & PPC Guide

Who this is for:
​
​California Roofing owners, GMs and marketing managers who want booked inspections (not just clicks) across their best neighborhoods.
​​
Outcomes you can expect
  • Booked-Job Rate up (appointments/leads)
  • Revenue/Lead up (even if CPL doesn’t drop)
  • Junk leads down via negatives, zip pruning, and form logic
  • Map Pack & LSA visibility up with review velocity​​

2

Plumbing Google Ads: Negatives that Print Money

How to use
 
  1. Start as phrase negatives; add exact for known time-wasters.
  2. Exclude out-of-area cities you don’t serve.
  3. Apply at Account or Campaign level (start at Account).
  4. Review weekly; add new negatives from call tags and search terms.

3

Speed-to-lead: 7-Touch Follow-Up for Contractors

​Core principles
 

  • Speed beats script. First contact within ≤60s closes more than any wording tweak.

  • Multiple channels. Call + SMS + Email.

  • Persistence without pestering. 5 touches in 24h; 12 touches in 7 days.

  • Always offer the earliest slot. Reduce friction to an on-site booking.

Turn Google searches into your next job

Get a free site teardown with a zip map and negative keyword pack you can hand to your team tomorrow.


No hard pitch - just actionable fixes you can keep.

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