Name: Sequoia Geo
Address: Fresno, CA, US
Telephone: +1-559-521-3122
Price range: $$

Contractor Playbooks

Roofing SEO & PPC Guide

Who this is for:

California Roofing owners, GMs and marketing managers who want booked inspections (not just clicks) across their best neighborhoods.

Outcomes you can expect

Booked-Job Rate up (appointments/leads)
Revenue/Lead up (even if CPL doesn’t drop)
Junk leads down via negatives, zip pruning, and form logic
Map Pack & LSA visibility up with review velocity

Read the guide...

Plumbing Google Ads: Negatives that Print Money

How to use

Start as phrase negatives; add exact for known time-wasters.
Exclude out-of-area cities you don’t serve.
Apply at Account or Campaign level (start at Account).
Review weekly; add new negatives from call tags and search terms.

Plumbing Google Ads

Speed-to-lead: 7-Touch Follow-Up for Contractors

Core principles

Speed beats script. First contact within ≤60s closes more than any wording tweak.
Multiple channels. Call + SMS + Email.
Persistence without pestering. 5 touches in 24h; 12 touches in 7 days.
Always offer the earliest slot. Reduce friction to an on-site booking.

Use the playbook...

Sequoia GEO

Contractor-built
Marketing Agency

Contractor Playbooks

Roofing SEO & PPC Guide

Who this is for:

California Roofing owners, GMs and marketing managers who want booked inspections (not just clicks) across their best neighborhoods.

Outcomes you can expect

Booked-Job Rate up (appointments/leads)

Revenue/Lead up (even if CPL doesn’t drop)

Junk leads down via negatives, zip pruning, and form logic

Map Pack & LSA visibility up with review velocity

Plumbing Google Ads: Negatives that Print Money

How to use

Start as phrase negatives; add exact for known time-wasters.

Exclude out-of-area cities you don’t serve.

Apply at Account or Campaign level (start at Account).

Review weekly; add new negatives from call tags and search terms.

Speed-to-lead: 7-Touch Follow-Up for Contractors

Core principles

Turn Google searches into your next job

Let's Chat!

Sequoia GEO

Contractor-built Marketing Agency

Contractor Playbooks

Roofing SEO & PPC Guide

Who this is for: ​ ​California Roofing owners, GMs and marketing managers who want booked inspections (not just clicks) across their best neighborhoods. ​​ Outcomes you can expect

Booked-Job Rate up (appointments/leads)

Revenue/Lead up (even if CPL doesn’t drop)

Junk leads down via negatives, zip pruning, and form logic

Map Pack & LSA visibility up with review velocity​​

Plumbing Google Ads: Negatives that Print Money

How to use

Start as phrase negatives; add exact for known time-wasters.

Exclude out-of-area cities you don’t serve.

Apply at Account or Campaign level (start at Account).

Review weekly; add new negatives from call tags and search terms.

Speed-to-lead: 7-Touch Follow-Up for Contractors

​Core principles

Turn Google searches into your next job

Let's Chat!

Contractor-built
Marketing Agency

Who this is for:

California Roofing owners, GMs and marketing managers who want booked inspections (not just clicks) across their best neighborhoods.

Outcomes you can expect

Map Pack & LSA visibility up with review velocity

Core principles