A focused engagement aligning Local SEO, Google Ads for contractors (PPC), LSA management, and speed-to-lead—so high-intent customers in your best micro-ZIPs find (and choose) you.

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Targets we optimize (not vanity CPL):

• Booked-Job Rate, Revenue per Lead, Lead Quality (junk ↓): Speed-to-Lead.

• Typical 45-day outcomes (ranges, not guarantees): Booked-Job Rate +4–8 pts, Revenue/Lead +12–25%, Junk leads −25–40%, Review velocity +8–15/mo/location.
   

Week 1: Intent & Micro-ZIP Map for California Contractors

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What we do (fast waste-cut):

• Full audit of Search terms, match types, negative keywords, LSAs, GBP, and landing pages.

• Intent map by service: emergency/repair vs replacement/install vs diagnostic.

• Build micro-ZIP clusters (8–15 top-closing zips) and exclude chronic no-book areas.

• Wire call tracking for contractors + recording; tighten UTM & CRM attribution.

 

Early impact (7–10 days): Junk rate −10–20%; clearer path to Revenue/Lead growth (even if CPL rises slightly).

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Week 2: Landing Pages & Tracking Tune-Up (Local SEO for Contractors)

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What we deploy:

• Single-service × single-city landing pages (tap-to-call, 4-field form, proof badges, financing).

• LocalBusiness + Service + FAQ schema for strong Map Pack relevance.

• Review-ask automation to lift review velocity (aim ~10/mo/location).

• SLA + speed-to-lead best practices (contractors, CA) baked into routing.

 

Expected lift (1–2 weeks on page): Landing CVR +10–25%; SLA compliance 80–95%.

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Weeks 3–4: PPC/LSA Relaunch for High-Intent Searches

 

Google Ads (Search) rebuild:

• Exact/Phrase on “repair + city,” “emergency + city,” “inspection + city,” and trade-specific symptom terms
  (roof leak, ac not cooling, no hot water, mold smell).

• Robust negative keyword lists (cheap/free/DIY/parts/jobs/training + out-of-area cities).

• Extensions: call, location, structured snippets, promotions.

 

Local Services Ads (LSAs):

• Category & profile completeness, after-hours routing, dayparting for weather spikes, dispute-credit SOP.

 

Result by Day 28: Booked-Job Rate +3–6 pts, Junk −20–35%, Revenue/Lead +10–20%.

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Weeks 5–6: Review Burst + ZIP-Level Bid Rules

 

Trust + scale moves:

• Review burst (+8–15/mo/location) with service + city keywords in reviews (boosts GBP/LSA relevance).

• Bid +20–40% on top micro-ZIPs; reduce bids or exclude chronic no-book zips (post-40 leads).

• Expand winning symptom keywords with matching pages; refine dayparting to capture intent spikes.

 

Result by Day 45: Cumulative Booked-Job Rate +4–8 pts, Revenue/Lead +12–25%, Junk −25–40%, stronger Map Pack call volume.