Client Case Study
Luma Exteriors
Owning the map: how an Austin exteriors company took the top 3 of the map pack across its service area. Premium siding, windows, and doors in one of the most competitive home improvement markets in Texas.
By Aaron Husak · Published July 8, 2026
Engagement: Google Business Profile management, Local Services Ads management
Where they started
Luma does high-end exterior work, siding, windows, and doors with Pella, James Hardie, and Sherwin Williams products, in one of the most competitive home improvement markets in Texas. When we took over their local presence, the business had 9 Google reviews. The work deserved better than the profile showed, and in local search, the profile is the storefront.
For an exteriors company, the map is the battlefield. When an Austin homeowner searches “siding contractor,” the three businesses in the map pack get the calls. Everyone below the fold splits the leftovers.
What we did
No secret weapon, just the disciplines that move a Business Profile, run as a standing weekly system:
- Reviews, treated as the number one ranking input. We built the ask into the rhythm of the business and kept it running.
- Posting cadence. Project showcases, before and afters, seasonal content, several times a week, every week, with the client’s real photos.
- Listings consistency. Name, address, and phone synced across roughly 49 directories so Google never sees a conflicting signal.
- LSA management with teeth. We monitor every Local Services Ads lead as it arrives, respond fast because Google ranks responsiveness, and dispute the leads that should never have been charged. When a lead came in this June that did not fit Luma’s work, we flagged it and submitted it to Google for a billing credit the same week.
What happened
Reviews grew from 9 to 28, every one of them at a 5.0 rating. Tripled, with not a single star dropped along the way.
A grid scan of their service area shows Luma in the top 3 of the map pack across 88 to 96 percent of their territory for their core searches, “siding contractor” and “siding installer near me.” That is not a single lucky pin position. That is the map, owned, across the area they actually serve.
June 2026 was their best month of the year for profile activity: 61 customer interactions (calls, direction requests, website clicks, messages), up 39 percent over May.
The honest caveat we would want if we were the ones reading this: top-3 map coverage is measured against a May 2026 baseline scan and holds on their core terms; the material-specific searches (vinyl siding installation, fiber cement siding installation) still have room to climb, and that is exactly where the review velocity gets pointed next.
The Takeaway
Local search is not won with a trick.
It is won with review velocity, a profile that stays active, consistent data, and somebody actually watching the leads. Do those four things relentlessly and the map pack follows. Luma’s crews did the work that earned 5.0 stars. Our job was making sure Google, and every homeowner searching, could see it.
Want your map owned like this?
Review count and rating verified on the live Google Business Profile July 8, 2026. Map positions from an 88-point grid scan of the service area, baselined May 28, 2026. Interaction figures from the Business Profile performance panel for June 2026. Published with the client’s approval.