Plumbing | California | SEO & PPC
Plumbing Google Ads: Negatives that Print Money
How to use
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Start as phrase negatives; add exact for known time-wasters.
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Exclude out-of-area cities you don’t serve.
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Apply at Account or Campaign level (start at Account).
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Review weekly; add new negatives from call tags and search terms.
Categories to cover
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Price shoppers (cheap/free/discount/coupon/groupon/low cost)
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DIY/how-to (how to, youtube, guide pdf, manual, schematic)
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Employment/education (jobs/hiring/salary/apprentice/training/classes/license exam)
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Parts/retailers (parts/supplies/wholesale/ferguson/home depot/lowe’s/ace/amazon)
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Used/rentals (used/craigslist/marketplace/auction/tool rental)
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Info-only (template/sample/pdf/ppt/doc/xls/reddit/quora/wikipedia)
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Wrong services (porta potty, septic tank parts/cleaning, bidet attachment)
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Insurance/admin (insurance adjuster/claim status/claim number)
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Lead marketplaces (homeadvisor/angi/thumbtack/bark/porch/yelp ads)
Why California Plumbers Choose Sequoia GEO
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California trades focus: Plumbing, HVAC, Roofing, Restoration.
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KPI alignment: Booked‑Job Rate & Revenue/Lead over vanity CPL.
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45‑Day Roofing Growth Sprint: intent map → landing tune → PPC/LSA relaunch → review burst.
Process Overview - Month 1
Week 1: Intent & micro‑zip map
Week 2: Landing page & tracking tune‑up
Weeks 3–4: PPC/LSA relaunch + negatives + extensions
Weeks 5–6: Review burst + bid rules by zip
Q
We already run SEO & Ads. Why Switch?
Keep your team. We start with a neutral audit (keywords, negatives, zips, landing fixes). If our forecast can’t beat your current Booked‑Job Rate, we’ll tell you.
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Will you get us cheaper leads?
Sometimes—but that’s not the goal. We target Revenue per Lead and booked jobs. Expect fewer low‑quality leads and more closed inspections.
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How fast will we see results?
PPC/LSA improvements start within 2–4 weeks; Local SEO compounds across 3–6 months.
Q
Do you handle after‑hours?
Yes. LSA budget dayparting + on‑call routing so storm‑driven queries convert.