Fractional CMO—Built for Contractors & Local Service Brands
Senior‑level strategy + sleeves‑rolled‑up execution. We install a growth system you can run—fast.
What You Get (Outcomes)
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A clear plan in 14 days. Positioning, offers, channel mix, and KPIs.
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Work with your existing systems or plan to overhaul and move forward
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Direction and Momentum in 45 days. Our 45‑Day Growth Sprint turns strategy into booked jobs.
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Visibility you can manage. Dashboards for leads, cost‑per‑booked, and revenue.
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Team clarity. Who owns what each week across in‑house, freelancers, and vendors.
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Compounding results. Content pillars, GBP, and YouTube that grow while you sleep.
Where We Focus
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Demand Capture: Google Business Profile, LSAs, PPC, high‑intent SEO pages.
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Demand Creation: YouTube strategy, Shorts, social proof, local PR, email/SMS.
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Conversion: Offers, landing pages, forms/IVR, scheduling, financing CTAs.
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Retention/Revenue: Maintenance plans, reviews, referral loops, automations.
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Data/Enablement: UTM discipline, GA4, Search Console, call tracking, AI agents.
Proof & Experience
Built and scaled a local services company from ~$1.3M to $17M+ with 4,000+ reviews, Inc. 5000 four years running, and multiple Great Place to Work certifications—then productized the playbook for other contractors via Sequoia GEO.
The Fractional CMO Engagement
This is not “consulting only.” We lead strategy and drive the weekly drumbeat so work ships.
Cadence
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Weekly priorities in a shared plan (ClickUp/Sheets).
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Leadership meeting (30–45 min) + working session with marketing/ops (60–90 min).
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Channel squad syncs (SEO/Content, GBP/LSA/PPC, Video/YouTube) as needed.
Accountability
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Scorecard: Leads, Booked Jobs, Cost‑per‑Booked, NNBR, Review Velocity.
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45‑Day Sprint report: what shipped, what moved, what’s next.
Deliverables by Phase
0–2 Weeks: Plan & Setup
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Positioning, offers, and city/service map
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Budget & channel model (SEO/YouTube/GBP/LSA/PPC/Email)
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Analytics & tracking (UTMs, GA4, GSC, call tracking)
Weeks 3–6: 45‑Day Growth Sprint
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GBP fixes (categories, photos, posts), LSA setup, PPC quick wins
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Core Pillars content (1,200–1,800 words + schema) and local proof points
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YouTube plan + first batch (hooks, scripts, thumbnails)
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Review engine and referral loop live
Day 60+: Scale & Systemize
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Brand‑plus‑intent content (by equipment/brand/problem)
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Automation: AI phone/text agents, missed‑call text‑back, follow‑ups
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Multi‑location structure & reporting
Pricing (Transparent)
Our baseline consulting rate is $350/hr. Most clients choose a monthly hour block that fits their pace and team. Unused hours roll over 30 days; overages bill at $350/hr. Cancel anytime with 14 days’ notice.
Pilot (Lean) — $3,500/mo (~10 hrs)
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Best for owner‑operator or proving fit in one market
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Focus: audit, plan, and one 45‑Day Growth Sprint lane
Essential — $7,000/mo (~20 hrs)
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Adds weekly channel execution + content/editorial
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Includes 1 working session/week + leadership call
Pro — $12,250/mo (~35 hrs)
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Multi‑channel push (SEO+GBP/LSA+YouTube/PPC)
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Quarterly 90‑Day Plan + vendor management
Performance Add‑On (Optional)
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NNBR Bonus: % of Net New Booked Revenue above baseline (mutually defined)
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Triggers after tracking and attribution are validated
Need a heavier lift, on‑site work, or event support? See On‑Site & Rush options in SOW (after‑hours/weekend uplifts apply).
FAQs
What’s the difference between a Fractional CMO and an agency? Your Fractional CMO sets strategy, owns the scorecard, and orchestrates all parties (in‑house, freelancers, agencies). We aren’t paid to maximize hours—we’re paid to move the needles.
How fast will we see results? We aim for visible momentum in 45 days (sprint) and durable growth within 90 days as content and LSA/GBP compound.
Do you replace our current vendors? Not necessarily. We align incentives, fix tracking, and keep everyone accountable. If a swap is needed, we’ll recommend options.
What if we don’t have a video person or writer? We can bring a vetted bench or coach your team to ship weekly.
How do performance fees work? Once baselines and attribution are agreed, a % of Net New Booked Revenue over baseline is paid monthly. Clear, simple, auditable.
Ready to install a growth system—not just another campaign?