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The 5-Star Factory

Building Your Reputation Engine

Welcome to the 5-Star Factory workshop resources. Everything you need to systematically generate authentic 5-star reviews—scripts, guides, and the complete presentation.

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Learn the complete 5-Star Factory system in this comprehensive workshop recording

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Workshop Presentation

Navigate through the complete 16-slide presentation from the workshop

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Copy-Paste Review Scripts

Three proven scripts to systematically generate 5-star reviews. Click the copy button to use them immediately.

Script 1: CSR Booking Call

Plant the seed early. Set the expectation that 5-star service is the standard.

"Mrs. Jones, I'm so glad we could get that scheduled for you. Just so you know, our technician Mike is aiming for a 5-star review today. If anything isn't perfect, please let him know immediately so he can fix it right there."

When to use: During the booking call, after confirming the appointment time. This primes the customer to expect excellent service and prepares them for the review request.

Script 2: Technician On-Site

Close the loop. Ask for confirmation of satisfaction, then make the review request personal.

"Did I earn a 5-star review today? Great. I'm going to send you a link right now. It really helps me out personally if you could click that and mention my name."

When to use: Immediately after completing the job, while still on-site. The key is to send the review link via text RIGHT THEN so they can leave the review before the technician leaves. Make it personal by asking them to mention the technician's name.

Script 3: Happy Call (Next Day)

The safety net. Catch issues before they become bad reviews, or gently remind satisfied customers.

"Hi Mrs. Jones, this is Sarah from [Company Name]. I'm just checking in—was everything 100% perfect with Mike's service yesterday? [WAIT FOR RESPONSE] [IF YES]: That's wonderful to hear! I sent you a text with a review link. Would you mind clicking that? It really helps Mike out personally, and it only takes 30 seconds. [IF NO]: I'm so glad I called. Tell me what happened, and I'll make sure we fix this for you right now. [RESOLVE ISSUE IMMEDIATELY]"

When to use: 24 hours after the appointment. This call serves two purposes: (1) Catch any issues before they turn into negative reviews, and (2) Gently remind happy customers who haven't left a review yet. Use this for ALL customers, regardless of whether they've already left a review.

AI Customization Prompts

Copy these prompts and paste them into ChatGPT, Claude, or your AI tool of choice to customize the scripts for your specific business

AI Prompt 1: Customize CSR Script

Tailor the booking call script to your industry and brand voice

I need help customizing a CSR booking call script for my [INDUSTRY] business. Here's the base script: "Mrs. Jones, I'm so glad we could get that scheduled for you. Just so you know, our technician Mike is aiming for a 5-star review today. If anything isn't perfect, please let him know immediately so he can fix it right there." Please rewrite this script to: 1. Match my business type: [HVAC/Plumbing/Roofing/Electrical/etc.] 2. Use our company name: [YOUR COMPANY NAME] 3. Reflect our brand voice: [Professional/Friendly/Technical/Casual] 4. Include any specific services we offer: [LIST YOUR SERVICES] Keep the core message about setting 5-star expectations, but make it sound natural for my team.

How to use: Copy this prompt, paste it into ChatGPT or Claude, fill in the bracketed placeholders with your business details, and the AI will generate a customized script for your team.

AI Prompt 2: Customize Technician Script

Create an on-site review request that feels natural for your technicians

I need to create a technician on-site review request script for my [INDUSTRY] business. Here's the base script: "Did I earn a 5-star review today? Great. I'm going to send you a link right now. It really helps me out personally if you could click that and mention my name." Please customize this script to: 1. Match my business type: [HVAC/Plumbing/Roofing/Electrical/etc.] 2. Address common objections customers might have: [LIST OBJECTIONS] 3. Include a specific benefit for leaving a review: [e.g., entry into monthly drawing, priority scheduling, etc.] 4. Make it conversational and natural for my technicians to say The goal is to get customers to leave a review WHILE the technician is still on-site, making it personal and immediate.

How to use: This prompt helps you address common objections and add incentives specific to your business. The AI will generate a conversational script your technicians can actually use.

AI Prompt 3: Customize Happy Call Script

Build a follow-up call script that catches issues and requests reviews

I need a follow-up "happy call" script for my [INDUSTRY] business to call customers 24 hours after service. Here's the base script: "Hi Mrs. Jones, this is Sarah from [Company Name]. I'm just checking in—was everything 100% perfect with Mike's service yesterday? [WAIT FOR RESPONSE] [IF YES]: That's wonderful to hear! I sent you a text with a review link. Would you mind clicking that? It really helps Mike out personally, and it only takes 30 seconds. [IF NO]: I'm so glad I called. Tell me what happened, and I'll make sure we fix this for you right now. [RESOLVE ISSUE IMMEDIATELY]" Please customize this script to: 1. Match my business type: [HVAC/Plumbing/Roofing/Electrical/etc.] 2. Use our company name: [YOUR COMPANY NAME] 3. Include specific quality checkpoints relevant to our services: [LIST KEY SERVICE POINTS] 4. Add a recovery script for common complaints: [LIST COMMON ISSUES] This call serves two purposes: catch issues before they become bad reviews, and gently remind happy customers to leave a review.

How to use: This prompt creates a dual-purpose script: quality assurance and review generation. The AI will include recovery scripts for your most common service issues.

🤖Pro Tip: Iterate with AI

After the AI generates your first script, you can refine it further by saying: "Make it more casual," "Add a joke about [industry problem]," or "Shorten it to 2 sentences." The AI will keep improving until it's perfect for your team.

Get Your Google Review Link

Follow these steps to create your direct Google Business Profile review link

Go to Google Business Profile

Search for your business name on Google, then click "Manage Business Profile" or go directly to business.google.com

Click "Ask for reviews"

In your Google Business Profile dashboard, look for the "Ask for reviews" button. It's usually in the main menu or under the "Get more reviews" section.

Copy the link

Google will generate a unique review link for your business. Click "Copy link" to copy it to your clipboard.

Save it to your phone notes

Save this link somewhere easily accessible—your phone notes, a shared document, or your CRM. Your technicians will need quick access to send it via text message.

Optional: Create a QR code

Use a free QR code generator (like qr-code-generator.com) to create a QR code from your review link. Print it on invoices, business cards, or truck decals for easy scanning.

⚠️Important Compliance Note

Never use review gating. Do not filter customers by asking "Are you happy?" before deciding whether to send the review link. Send the review link to ALL customers, regardless of their satisfaction level. This is a Google policy requirement and ensures authentic, unbiased reviews.

Ready to Build Your Engine?

Start implementing the 5-Star Factory system today. Get 3 new reviews this week using these scripts.

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