Free NAP Consistency Checker
Why This Score Matters
If the Name, Address, or Phone Number (NAP) in the tool above does not match your Google Business Profile exactly, you are losing customers. Google uses these directory listings to verify your business exists. Inconsistent data confuses Google's algorithm, causing your business to drop in Local Pack rankings and making it harder for local customers to find you.
👇 Run Your Free Audit Below
Why did I get a "Mismatch" error?
A Mismatch means the tool found conflicting information between your "Truth Source" (Google) and public directories like Yelp or YellowPages.
Common causes include:
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Old Locations: You moved offices, but directories still list the old address.
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Tracking Numbers: You used a call-tracking number on a directory instead of your main local line.
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Formatting: One listing uses "St." and another uses "Street." While minor, these inconsistencies dilute your Local SEO authority.
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Variations: Your Google Profile says "Sequoia GEO," but your Facebook page says "Sequoia GEO Marketing."
How does NAP consistency affect my Google ranking?
Google views consistency as a Trust Signal.
When Google sees your business information listed identically across major platforms (Google, Bing, Yelp, Apple Maps), it gains confidence that your business is legitimate and operational. This confidence translates directly into higher rankings in the Local Map Pack (the top 3 map results).
Conversely, if Google finds three different phone numbers for your business, it trusts the data less and will rank competitors with "cleaner" data above you.
What is the "Truth Source"?
Your Google Business Profile (GBP) is the single point of truth for your local online presence.
Before you fix any directory listings, you must ensure your GBP is 100% accurate. Once that is verified, every other citation (mention of your business) on the web must be updated to match the format of your GBP character-for-character.
I found errors. How do I fix them?
You have two options to resolve Citation Inconsistencies:
Option 1: The Manual Fix (Free but Slow)
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Identify: Use the list generated by the tool above to see which specific directories are incorrect.
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Claim: Go to each site (e.g., Yelp, YellowPages), claim your listing, and verify ownership (usually via phone call or postcard).
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Edit: Manually update the data to match your Google Business Profile exactly.
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Monitor: Check back every few months, as aggregators can sometimes revert changes.
Option 2: The Automated Fix (Fast & Permanent)
If you have multiple errors or don't have time to manage 50+ login passwords, Sequoia GEO can handle this for you.
We use direct API connections to push your "Truth Source" data to the top 70+ verified directories instantly. We lock the listings so third-party data aggregators cannot overwrite your correct information.