Sequoia GEO

This audit focuses on a highly-regarded, established service company that serves a major metropolitan area. They boast a stellar reputation with a 4.9-star rating across 94 reviews  and are a dominant force in their immediate neighborhood. Despite this, their technical foundation and consistency issues were causing them to lose lucrative leads in surrounding cities.

The "Jack of All Trades" Problem in Marketing You wouldn't hire a handyman to install a commercial VRF system. So why are you hiring a generalist marketing agency to run your HVAC or plumbing business? Most contractors have the same story: You sign a contract with a big, flashy agency. They promise the world. But three months later, you're on a Zoom call explaining to a 22-year-old account manager the difference between a "change-out" and a "service call." They are learning o

If you only serve customers in one country, you probably don’t want bots, scrapers, and random visitors from all over the world hammering your plumbing or HVAC website. Blocking foreign traffic can: Cut down spam form fills and junk leads Reduce bot traffic and fake analytics Slightly improve site speed and security Below is a plain-English guide  on how to restrict foreign countries from accessing your site on different platforms, with examples and cautions specifically for

A simple playbook to turn clicks into booked jobs If you run an HVAC, plumbing, roofing, electrical or remodeling company in Fresno, your customers follow a pretty clear pattern: They search on their phone. They skim a few websites and reviews. They pick the contractor that looks local, trustworthy and easy to reach. Your website, local SEO and social media  for are the three pieces that decide whether that customer calls you or someone else. This article gives you a Fresno-f