Sequoia GEO

This audit focuses on a highly-regarded, established service company that serves a major metropolitan area. They boast a stellar reputation with a 4.9-star rating across 94 reviews  and are a dominant force in their immediate neighborhood. Despite this, their technical foundation and consistency issues were causing them to lose lucrative leads in surrounding cities.

It’s time to stop letting agencies hide behind vanity metrics. You’ve invested heavily in marketing, but if you can’t look at a dashboard and see booked jobs and revenue, that investment is a waste. Any agency can deliver clicks; we deliver signed work orders. If you're serious about seeing real plumbing marketing ROI  this quarter, you need to track what truly matters. 1. Plumbing Marketing ROI: Booked-Job Rate The moment a potential customer moves from a lead  (a phone call

The "Jack of All Trades" Problem in Marketing You wouldn't hire a handyman to install a commercial VRF system. So why are you hiring a generalist marketing agency to run your HVAC or plumbing business? Most contractors have the same story: You sign a contract with a big, flashy agency. They promise the world. But three months later, you're on a Zoom call explaining to a 22-year-old account manager the difference between a "change-out" and a "service call." They are learning o

If you only serve customers in one country, you probably don’t want bots, scrapers, and random visitors from all over the world hammering your plumbing or HVAC website. Blocking foreign traffic can: Cut down spam form fills and junk leads Reduce bot traffic and fake analytics Slightly improve site speed and security Below is a plain-English guide  on how to restrict foreign countries from accessing your site on different platforms, with examples and cautions specifically for

If you are spending money or time on marketing, you should know which clicks actually turn into calls and booked jobs . That’s what UTM tags are for. You already used them on Google Business Profile. Now let’s zoom out and use UTMs everywhere —so you can see which channels, campaigns, and even QR codes actually move the needle for your plumbing or HVAC business. This guide breaks down: What UTM tags are (in plain English) The exact UTM format you should use Where to add UTMs

Unlocking Success: The Ultimate Guide to Plumber SEO for Boosting Your Business Online In today’s digital age, having a strong online presence is essential for any plumbing business aiming to thrive. But how do you stand out among the competition? Enter plumber SEO—your key to unlocking unparalleled success. This ultimate guide will take you through the ins and outs of optimizing your plumbing website to drive more traffic, attract local customers, and boost your business's v