Sequoia GEO

Fractional CMO vs. Agency vs. Marketing Manager Choosing the right marketing leadership is hard. Do you hire a marketing manager, retain an agency, or bring in a fractional CMO? Here’s a clear breakdown of who does what, where each shines, and how to combine them for accountable growth. This should help you understand the difference between a Fractional CMO vs Agency vs Marketing Manager. Role Definitions Fractional CMO vs Agency (Plain-English) Fractional CMO:  Part-time ex