🏠Google Business Profile How-To Guide for Realtors and Real Estate Agencies
- Aaron Husak
- Oct 18, 2025
- 3 min read
Based on official Google documentation and tailored for residential real estate professionals.
1. Why do you need a Google Business Profiles How-To Guide for Realtors?
A Google Business Profile (GBP) is your agency’s digital storefront on Google Search and Maps.When someone searches “realtor near me” or “homes for sale in [city],” Google displays local agents and brokerages that have verified, optimized profiles.
Benefits:
Increases local visibility for buyers and sellers in your market.
Builds credibility with verified contact info, photos, and reviews.
Generates direct leads through call, message, and directions buttons.
Source: Improve your local ranking on Google
2. Create or Claim Your Google Business Profile
Step-by-Step:
Go to google.com/business.
Click “Add your business to Google.”
Enter your agency name (or personal name if you are an independent agent).
Select a category such as “Real Estate Agency” or “Realtor.”
Enter your office address (for brokerages) or choose “I deliver services to customers” if you meet clients off-site.
Add your phone, email, and website.
Verify your profile via mail, phone, or video call.
3. Choose the Right Categories
Primary Category
Use the most accurate and specific category:
Real Estate Agency (for offices and teams)
Realtor or Real Estate Agent (for individual professionals)
Additional Categories
Add secondary categories if applicable:
Property Management Company
Commercial Real Estate Agency
Real Estate Consultant
Source: Choose a business category
4. Define Service Areas
For agents or teams that travel to clients or cover specific cities:
Select Service-Area Business.
Add cities or ZIP codes you serve (e.g., Fresno, Clovis, Madera).
Avoid listing home addresses.
Source: Business Profile for service-area businesses
5. Add Business Hours & Contact Options
Include regular hours and note if you are “by appointment only.”
Add special hours for holidays or events (e.g., open house days).
Enable messaging for real-time client questions.
Source: Set your business hours
6. Upload Photos & Videos
Images bring listings and your expertise to life.
Recommended Realtor Photos:
Team/Headshots: Professional photos of agents and staff.
Property Listings: High-quality images of featured homes.
Community Photos: Neighborhoods, landmarks, or local events.
Office Exterior & Interior: Showcase your agency’s workspace.
Technical Guidelines:
Format: JPG or PNG
Size: 10 KB–5 MB
Resolution: 720×720 px minimum
Source: Tips for business-specific photos
7. Write a Compelling Business Description
Your description should communicate who you serve and your specialty in under 750 characters.
Example:
Smith Realty Group helps buyers and sellers across the Central Valley find their dream homes. We specialize in residential sales, investment properties, and relocation assistance.
Source: Manage your business description
8. Create Google Posts
Posts act like social media updates on your GBP.
Types of Posts:
New Listings: “Just Listed – 3-Bedroom Home in Clovis!”
Open Houses: “Join us Saturday, 11AM–2PM.”
Market Updates: “Fresno home values up 8% this year.”
Community Spotlights: Highlight neighborhoods or schools.
Use photos, a short description, and a CTA button (“Learn more” or “Call now”).
Source: Create & manage posts
9. Manage Reviews Professionally
Reviews are one of the biggest ranking and trust factors in real estate.
How to Get Reviews:
Ask every client after closing using your GBP review link.
Add the review link to email signatures and closing packets.
How to Respond:
Positive: “Thank you for trusting us with your home purchase, Sarah!”
Negative: “We’re sorry for your experience. Please call us at [phone] so we can make things right.”
Sources:
Manage reviews
10. Add Attributes & Highlights
Attributes help Google and clients understand your agency’s offerings.
Examples:
“Women-owned” or “Veteran-owned”
“Appointment required”
“Online appointments available”
“In-person services available”
Source: Manage your business attributes
11. Maintain and Optimize for Search
Ongoing Best Practices:
Post at least weekly (listings, community updates, events).
Respond to all reviews within 48 hours.
Keep photos and contact info current.
Check GBP Insights to track searches, calls, and website visits.
Source: Improve your local ranking on Google
Follow this Google Business Profile How-To Guide for Realtors to ensure you've got the best chance of showing up for buyers and sellers.
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