Sequoia GEO

GBP Verification and Reinstatement Playbook If your profile can’t verify—or worse, gets suspended—you lose local visibility overnight. Use this GBP verification and reinstatement  process to get approved and stay approved. Bulletproof Verification (Video Script Included) Prep checklist: Exterior signage, entrance, suite/building number Interior workspace, tools/equipment, inventory Business documents on-site (license, utility bill, insurance) 30–60s video script: Start outsid

GBP for Moving Companies: Rank, Click & Book A tuned profile can put your trucks on the road daily. Here’s how to optimize GBP for moving companies  to capture local, long-distance, office, and specialty moves. Choose the Right Categories Primary:  Moving company Secondary (as relevant):  Long distance moving service, Office moving company, Packing service, Piano moving service. Keep categories tight; align them with your highest-value jobs. Services That Trigger Justificati

Google Business Profile UTM: Call Tracking & GA4 Setup UTMs let you attribute clicks and conversions from your GBP. This guide shows the exact Google Business Profile UTM  format, how to add call tracking without NAP damage, and how to prove ROI in GA4. The Exact Google Business Profile UTM Format Use consistent, lowercase parameters: ?utm_source=google&utm_medium=organic&utm_campaign=gbp&utm_content=profile source:  google medium:  organic campaign:  gbp (or gbp_brand / gbp_

Your GBP primary category  is the single strongest “what are you” signal in Google Business Profile. Get it right and you rank for the queries that convert. Get it wrong and you siphon visibility into irrelevant searches that bounce. What Is the GBP Primary Category (and Why It Matters)? Google uses your GBP primary category  to: Match your listing to local search intent (Maps + 3-pack) Unlock relevant attributes, services, and features Anchor entity understanding across Sear

We recently audited a moving company in Las Vegas and found a subtle—but costly—issue: the primary category  on their Google Business Profile (GBP) was wrong. Everything else looked fine: hours, photos, reviews, service area. But the category didn’t say “Moving company.” That single mismatch explained erratic visibility, irrelevant calls, and weaker conversion on otherwise decent traffic. Here’s why the wrong GBP primary category is a silent revenue leak for movers—and how it