Baseline first. Corrections next. Measurement through day 90.
Here’s what happens during the three-month initial term, beginning with a focused first-month audit and implementation sprint.
Why begin with 30 days?
The first 30 days are for establishing the baseline, reviewing the available evidence, correcting the first approved constraint, and documenting what changed. They are not a separate trial or a deadline for promising results. Every starting engagement has a three-month initial term, then continues month to month.
Months two and three are where we verify implementation, observe the available signals, and decide whether the first corrections are producing the intended result. Findings, changes, and outcomes are reported as separate stages.
What happens, week by week
Access and baseline
What we do
We get access to your Google Ads, LSA, Analytics, GBP, and CRM. We run the 12-point audit. We call your phone numbers. We review call recordings. We check every tracking definition.
What you get
A findings document with everything we discover, the source of each finding, and an estimated revenue impact.
The real numbers
What we do
We calculate your actual cost per booked job across every channel. We compare your booking rate to industry benchmarks. We identify the gap between what your marketing spend is producing and what it should be producing.
What you get
A clear picture of what each channel is actually costing you in booked jobs, not just leads.
Approved fixes
What we do
We present our recommendations in order of ROI. For anything you approve, we implement it. That might be fixing LSA settings, updating tracking definitions, revising ad copy, or adjusting bid strategy.
What you get
Changes live in your accounts. Not recommendations sitting in a slide deck.
Systems and reporting
What we do
We set up the reporting framework you’ll use going forward: a dashboard that shows cost per booked job, booking rate, revenue by channel, and the other metrics that actually matter.
What you get
A real-time reporting setup that gives you the full picture, not just what each vendor wants you to see.
The first operating review
What we do
We walk through what we found, what changed, what remains unresolved, and which priorities should govern months two and three.
What you get
A documented baseline, an approved change log, and the measurement plan for the rest of the initial term.
What happens during months two and three.
Approved priorities move from diagnosis into implementation and verification.
Reporting separates technical corrections, visibility signals, inquiries, qualified leads, and jobs booked.
Before the initial term ends, we review what is complete, what remains open, and whether continued month-to-month work is justified.
Pricing
Engagements start at $2,500 per month with a three-month initial term, then month to month. Scope is defined before work begins, and ad spend and separately approved tools are not included in the monthly fee.
Want to see what this process produces? Read how a chimney company’s rebuilt site hit page one in its first month.
Start with a free strategy call.
In 15 minutes, we can determine whether a three-month engagement fits the problem you are trying to solve. If it does not, we will say so.