Free Marketing Scorecard

See what your public marketing says before sharing account access.

Sequoia reviews the website, search presence, public profiles, reputation, positioning, and conversion path that a prospective customer can see. Every finding includes its source and confidence so you can decide what deserves deeper verification.

Public first: no advertising, CRM, or analytics access is needed to begin.
Hand reviewed: the scorecard is not generated from one automated scan.
Operator led: you work with me, not an account manager.

Looking specifically at ChatGPT, Gemini, or Google AI?

The AI Search Assessment examines recommendation questions, citations, retrieval, public contradictions, and how AI visibility is measured.

Request the AI Search Assessment

Request your marketing scorecard

Tell me which business to review. I examine the public surface personally before requesting access to anything else.

Public-Surface Review

Eight dimensions customers can encounter before they contact you

The first review establishes what is visible. It does not claim to know booked jobs, sales outcomes, account settings, or internal call handling before the supporting systems and records are available.

Positioning and offer

Can a prospective customer understand who the business serves, what problem it solves, and why it is credible?

Website experience and conversion

Does the site give a visitor a clear service path, usable contact options, and enough trust to take the next step?

Technical SEO

Can search engines crawl, render, index, and connect the pages that are supposed to represent the business?

On-page SEO

Do the primary pages answer a specific search need without competing against another page on the same site?

Content authority

Does the site demonstrate first-hand knowledge, answer buyer questions, and support important claims with evidence?

Entity and local consistency

Do the website, business profiles, official records, addresses, phones, services, and service areas describe the same company?

Reputation footprint

What can a buyer verify from reviews, responses, partner pages, associations, and other independent sources?

Social and distribution

Is useful work being distributed through the channels the intended audience already uses, with a path back to the business?

What Comes Back

A decision document, not a dashboard screenshot

Eight-dimension scorecard

Each area receives a score, assessment, evidence source, and confidence level so the result can be checked.

Prioritized findings

The report identifies the five corrections that deserve attention first instead of producing an unranked list of observations.

Access decision

If a public finding requires account-level verification, the report identifies the exact system and evidence needed next.

Evidence Boundary

What the free review can establish

What customers and search systems can currently reach
Where public business facts agree or conflict
Whether important pages and contact paths function visibly
Which claims have independent support
Which corrections can begin without account access

What Requires More Evidence

Account and operating conclusions

Advertising configuration and spend efficiency
CRM source records and lead qualification
Call handling and appointment outcomes
Analytics events and attribution joins
Jobs booked or other verified operating outcomes

If one of these systems matters, the scorecard identifies the access and record needed before Sequoia presents an account-level conclusion.

Good Fit

You need one reliable starting point.

The scorecard is designed for an established service business that has active public marketing and wants to understand what is true before approving broader work.

Not The Same Offer

AI Search has its own assessment.

If your primary question is why AI products do or do not mention, cite, or recommend the company, use the dedicated AI Search path so the review begins with the right evidence.

Go to the AI Search Assessment

Start with the public evidence.

Request the scorecard. You will hear from me personally about the business, the public findings, and whether deeper verification is warranted.

Request My Marketing Scorecard