Free Audit
Find out exactly what’s leaking before you spend another dollar.
Most contractors we talk to have the same experience: multiple agencies, regular reports, and no clear picture of what’s actually working. The audit exists to fix that.
What We Examine
The 12-point audit
The 12-point audit covers every layer of the marketing pipeline — from the first impression to the booked job.
LSA Setup & Phone Verification
We call the phone number attached to your LSA campaign. You'd be surprised how often it doesn't work.
Conversion Tracking Accuracy
Most dashboards show thousands of 'conversions' that aren't phone calls or form fills. We find the real number.
Website Ownership
Who actually owns your website and domain? If you left today, would you take it with you?
Ad Spend Attribution
Where is your budget actually going? We break down every channel and what it's producing in booked jobs.
Booking Rate Analysis
We look at calls versus booked jobs. Most agencies don't have this number. We make it unavoidable.
Average Ticket & Revenue per Lead
Not just cost-per-lead — revenue per dollar spent. The number that actually matters.
Google Business Profile Health
NAP consistency, category accuracy, photo recency, review velocity, and whether your profile is suppressing itself.
CSR Call Handling
We listen to calls. One call review often finds more revenue opportunity than a full month of optimization.
Website Speed & Technical Health
Slow pages lose calls before anyone reads a word. We measure it against your actual competitors.
Review Strategy
Volume, recency, response rate, and sentiment. All four matter. Most contractors are strong on one and weak on the rest.
Competitive Gap Analysis
What are your top 3 local competitors doing that you aren't? Where are you winning?
AI Search Visibility
Does your business appear when a homeowner asks ChatGPT for a recommendation in your market? Most don't.
Deliverables
What the audit delivers
Written findings report
Every finding documented with the source, why it matters, and what it's costing you in estimated revenue.
Prioritized action list
Not a 47-point wishlist. The 5 things with the highest ROI, in order.
A straight conversation
We go through it together. You ask questions. We give direct answers. No upsell pressure.
The audit typically takes 3–5 business days. The strategy call is 45–60 minutes.
Fit Check
Who this is for
Good fit
- Spending $3K+ per month on marketing
- Have at least one active lead channel
- Want to understand your actual numbers
- Currently working with at least one vendor or agency
Not a good fit
- Just starting out with no marketing budget
- Looking for a surface-level SEO report
- Not willing to share access to accounts
Limited Availability
10 audits per month. First come, first served.
We limit the number of audits we run each month so we can actually be thorough. If there’s a spot available, it costs nothing and takes about 15 minutes of your time to get started.