Free Tool
What is a 5% booking rate improvement actually worth?
CSRs are the most underleveraged person in most contracting operations. This calculator shows you the dollar value of closing the gap.
Your numbers
Adjust the sliders to match your operation.
Industry benchmarks
38 to 42%
Average
55 to 60%
Good
65%+
Top ops
Where you are now
$24,700
Monthly revenue
38
Booked jobs per month
What each 5-point improvement produces
The annual value of a 5% improvement
$39K
That doesn’t require more leads. It requires better call handling. Most contractors never measure this.
The levers
What moves the booking rate
Response time
Calls answered live versus going to voicemail. Every missed call is a booked job that went to a competitor.
Call handling script
The first 30 seconds of the call determine the booking. Most CSRs improvise. Top operations train.
Follow-up on missed calls and voicemails
Voicemails that don’t get called back within the hour convert at a fraction of live-answer rates.
Industry average is 38 to 42%. Good CSR operations run 55 to 65%.
Want to know where yours is leaking?
We review actual call recordings as part of the audit. One call review often finds more opportunity than a full month of optimization.
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